![]() ![]() I’m proud to say that we’ve partnered with over 175 fellow small businesses, including 5 of our Designers-in-Residence, and 3 YarnYAY! Maker Grant winners. It was our founding principle that we would be a “rising tide” company, not only by empowering people to be creative but also by collaborating with and cross-promoting as many fellow indie designers, dyers, and makers as possible. Over the course of the following years we added curated products and kits, 140+ knit & crochet patterns, specialty boxes, Vickie Howell yarn and tools lines, a block-of the-month club, Quarterly Boxes, and more - all of which are packed and shipped out of a small studio in Buda, Texas. Elitism is not how I roll, so I decided that I would also take on also a crochet pattern per box and since June of that same year, both crafts have been featured. Feedback was great, but crocheters felt left out. ![]() The first YarnYAY! box for knitters, shipped in May, 2018. ![]() The choice seemed obvious to me so, I jumped in. I had to make a choice between either walking away completely, abandoning the communities’s trust, or learning how to run and operate a subscription box business. Then, less than 2 weeks later, I was informed that the wing of CrateJoy supporting YarnYAY! (and other businesses like it) was shutting down. Almost immediately, you, my loyal community members subscribed sight unseen, solely based on my word that I was putting together something special. I had long been wanting to add a retail aspect to my offerings, but with a very full plate I hadn’t yet figured out a viable, responsible way to do that. They would handle the capital, fulfillment, customer service and sourcing, while I would be in charge of design, curation, marketing, media, and anything else creative. I was wrapping up a promo tour for the launch of The Knit Show, and in the middle of writing my most recent book T he Knit Vibe, when subscription box software company CrateJoy approached me about co-founding a box business for knitters. It’s with a weary heart and a deep breath that I announce that the current box (December #68) will be the last monthly box, as we begin the process of closing YarnYAY! by Vickie Howell.įive and a half years ago, YarnYAY! essentially fell into my lap. ![]()
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